Social Cultural Psychology
Culture is shared values, beliefs, and norms in a society
Culture can diverted into Surface Culture and Deep culture. Cultural norms are the unique set of attitudes, beliefs, and behaviours specific to a particular situation
The individual and the group
- social identity theory (Tajfel et al (1971))
- social cognitive theory (Bandura et al (1961))
- Stereotypes (Hamilton & Gifford(1976))
Cultural Origins of Behavior and Cognition
- Cultural dimension (Berry(1967))
- Culture and Cognition
Cultural influence on individual attitudes, identity, and behavior
- Enculturation (Bandura et al)
- Acculturation (Wilson 2010)